My Work Packages Brands Agency Partner With Me
Eric Bussey — Gear & Grit
@GearAndGrit · TikTok
@GearAndGrit

GEAR & GRIT

I'm Eric Bussey — a 40+ TikTok Shop creator with over a decade in e-commerce and marketing. I create content that doesn't just get views. It moves product.

$2M+
GMV Generated
44M+
Total Views
35K+
Followers
$2,000,000+
GMV Generated
44M+
Total Views
60%+
Male 35+ Audience
135K+
Units Sold — One Product

MY AGE IS MY
SUPERPOWER.

Most creators are chasing trends. I'm out here actually using the gear — on trails, in the workshop, around the house. My audience trusts me because they know I won't put my name behind something I don't believe in.

I spent over a decade in e-commerce and direct response marketing before TikTok Shop existed. I understand what makes people buy — not just watch. Every video I make is built around strong hooks, clear messaging, and real-world use that keeps people watching all the way to the cart.

My 35+ male audience isn't scrolling for entertainment. They're researching purchases. They have buying intent. And they trust a guy who actually looks like them.

Tools Outdoors Home Mountain Biking Fitness & Recovery Camping Trucks EDC Workshop Gear Power Stations Family Life
"Content that helps products sell — not just get views."
10+ years in e-commerce & direct response — I understand conversion, not just content.
40+ creator in a saturated space — my demographic is underserved and over-indexed for purchasing intent.
Coach & manage creator teams — I don't just make content; I build creator ecosystems for brands.
Real products, real use — no scripts, no forced vibes. My audience can tell the difference.

TWO WAYS TO
PARTNER WITH ME

Whether you need a creator for your next drop or you're ready to build a full TikTok Shop machine — there's a path for you.

01

WORK WITH ME
AS A CREATOR

You've got a product. I'll create authentic, conversion-driven short-form videos and post them to my TikTok audience — or hand them over for your ads.

  • UGC Video Packages — single, 3-pack, or 6-pack
  • TikTok Shop Affiliate — product links, commission + flat fee
  • Spark Ads Content — license-ready for your paid campaigns
  • Product Demos & Proof Videos
  • Whitelisting — run ads from my handle
  • Launch Content Packages
How I Work With Brands
02

SCALE YOUR
TIKTOK SHOP

Need more than one creator? Looking to build a real presence on TikTok Shop? My agency, Rev7n, works with brands to build and scale creator ecosystems — from zero to consistent revenue.

  • TikTok Shop Launch Strategy
  • Affiliate Creator Recruitment
  • Content & Campaign Systems
  • Creator Management
  • Performance Tracking
  • White-Glove Brand Onboarding
Learn About Rev7n →

CONTENT THAT
DRIVES SALES

Real videos. Real numbers. Built on strong hooks, clear messaging, and content that feels native — not advertised.

@GearAndGrit 16.3M Views
@GearAndGrit 11.4M Views
@GearAndGrit Featured
FossiBot 5.3M Views
135K+
Units Sold
TikTok Shop

ERGONOMIC PILLOW — FROM LAUNCH TO 135,000 UNITS

A single product needed a creator who could speak to their core audience: adults who actually sleep and actually hurt. I made a video that felt like a trusted recommendation from a guy who tried it — not a sponsored post. It helped kick off over 135,000 units sold on TikTok Shop. I now coach and manage a creator team for the brand.

BRANDS I'VE
PARTNERED WITH

From scrappy launches to established brands — I've driven sales across tools, fitness, tech, apparel, and more.

TRUE CLASSIC
Apparel
FOSSIBOT
Consumer Tech
CASED
Mountain Biking
YOUR BRAND
Could Be Next

Audience Demographics

Primary Gender 60%+ Male
Primary Age Range 35–54
Location Primarily US
Followers 35K+ (Growing)
Views (Last 12 Months) 19M+
Lifetime Views 44M+

Product Categories That Perform

Tools Outdoor Gear Home Improvement Mountain Biking Fitness & Recovery Power Stations Camping Trucks & Auto EDC Workshop Sports Family Products Consumer Tech Apparel
Buying Intent High
Audience Trust Level Very High

VOLUME IS WHERE
THE MAGIC HAPPENS.

I'll be straight with you: 1–3 videos won't move the needle. Here's why I only take on brands ready to actually win.

1–3 Videos

Most creators will take your money, post a few videos, and call it done. But TikTok doesn't work that way — and neither do I.

  • Not enough data to know what's working
  • One angle, one shot — no room to iterate
  • Algorithm barely registers you as a signal
  • No time to find the hook that goes viral
  • Brands walk away thinking "TikTok doesn't work"

READY TO ACTUALLY
MOVE THE NEEDLE?

I work with brands who are serious about TikTok Shop — not just testing the waters. Tell me about your product and your goals, and I'll put together a custom package built around what it actually takes to win.

Let's Talk →

READY TO BUILD A
REAL TIKTOK SHOP
PRESENCE?

Partnering with me as a creator is one thing. But if you're serious about scaling on TikTok Shop — building affiliate systems, recruiting the right creators, and running consistent campaigns — that's what Rev7n is built for.

Rev7n is my agency. We've helped brands go from zero TikTok presence to consistent shop revenue through white-glove strategy, creator recruitment, and content systems built around what actually works.

TikTok Shop launch strategy & setup
Affiliate creator recruitment & management
Content & campaign systems that scale
Built by people who operate inside TikTok Shop daily
Visit Rev7n →
Rev7n Agency
White-Glove TikTok Shop Growth

LET'S BUILD
SOMETHING THAT
SELLS.

Ready to get your product in front of 35K+ real buyers? Tell me about your brand and what you're looking to do — I'll get back to you within 24 hours.

Phone / WhatsApp
(678) 245-9930
TikTok
@GearAndGrit